To better assist you in benchmarking your accumulated data, Wavo implements ISRC tagging. Let's take a closer look at how this works.
1. What is an ISRC Code?
An ISRC code stands for International Standard Recording Code and allows for recordings to be uniquely and permanently identifiable. Using this code allows for easier management of recording rights when used in different formats, distribution channels or products.
Should a recording be used across different services, under various licensing deals, and/or across borders, the ISRC code acts as a constant point of reference. The code is composed of 12 alphanumeric characters, prefixed by ISRC when displayed in printed form.
Example:
ISRC CL-AA2-21-00026
CL = Country Code (2 Characters)
AA2 = Registrant Code (3 Characters)
21 = Year of Reference (2 Digits)
00026 = Designation Code (5 Digits)
A song would require a new ISRC if it has been re-issued in a revised or re-mastered form, if it is a restoration of a historical recording, if there are changes made to the playing time, and/or if the recording has been remixed/edited.
2. How does Wavo use ISRC Codes?
Within the platform tagging function, users are provided the option to tag campaigns using ISRC codes. You can choose between tagging based on a multi-song release (album, EP), or a single release around an artist.
-
Wavo tags with ISRC codes in order to better inform on which songs are being promoted.
-
If you choose to partner with Wavo, we pair the streaming data from DSPs in your database (Spotify, Apple Music, Deezer, etc.) with the ads being run for your songs; with the ISRC code acting as the link.
-
-
As you continually add these tags, you will be able to visualize your streaming data alongside your marketing data, to better understand correlations and which campaigns are best impacting performance.
-
Additionally, if there is ever the need to historically view a given track, this allows you to filter by ISRC code and refine your search.
3. Where to find ISRC Codes?
If your organization does not already have an internal method to finding an ISRC code, here are a few helpful tools to do so: