Wavo Campaign Dashboards now include two new visualizations for your streaming and marketing data that help align your team, unlock new insights, and drive efficiencies. Here is some general information to help you get started:
About Business Results
What types of Business Objectives can be visualized?
For now, streams for a release are the only Business Objectives that can be visualized in real-time within your Campaign Dashboards.
Are Business Objectives visualized on all Wavo campaigns?
Streaming Business Objectives are included by default on campaigns with $10,000 USD budgets. Please reach out to your Wavo representative for more information.
Why are Business Objectives important to marketing?
With a clear understanding of your organization's streaming objectives, we can set better marketing goals and a strategy to serve them, as well as adapt campaigns based on pacing toward streams.
About Marketing and Streaming Results
Which Streaming Platforms are included in the visualization?
This depends on which Digital Streaming Platforms (DSPs) your organization has shared with Wavo for ingestion. Typically these DSPs include Spotify, Apple Music, Amazon Music, YouTube Music, iTunes Purchases, and Deezer.
Which countries can I filter streaming data by?
All available countries where DSPs are available and the countries included in the streaming data provided by your organization that Wavo has ingested.
Which ad metrics can I use to compare with streams?
Impressions, Views, and Clicks across all platforms in your dashboard.
Not Seeing Streaming Data?
There are three reasons your campaign dashboard might not be displaying Streaming Data:
1. There is no streaming data available for the selected song in your marketing campaign. Our development teams will look into why streaming data for this song is not visualized.
2. The ISRC Code has not been entered yet. Streaming Business Objectives are only visualized and reported on when campaigns have a $10,000 USD minimum budget. If you receive this error, it is likely because your campaign has a smaller budget, so the ISRC code has not been entered. 
3. Your organization has not provided access to streaming data for this release. Please reach out to your Wavo representative for more information.