Augmented Campaign Updates provide additional data and context to your campaign results, so you can better understand performance drivers and next steps.
Starting February 2021, you will see two updates to your dashboards:
- Augmented Pacing Graphs
- Augmented Summary Tables
Augmented Pacing Graphs
To better understand your pacing toward a goal and why it may be on- or off-track, Pacing Graphs now include:
1. Performance Drivers vs. Benchmarks
Pacing graphs now highlight the KPIs driving performance and how they compare to benchmarks based on similar campaigns. Drivers are populated based on the media goal for your campaign (for example, Views or Streams).
2. Campaign Driver Dropdowns
Dropdown messages detail likely reasons why a campaign driver may be higher or lower than predicted.
3. Amount Spent per Platform
Quickly understand how much you’ve spent per campaign portion.
Augmented Summary Tables
Augmented Summary Tables offer an alternate view of your campaigns where you can easily compare Results and Campaign Drivers across platforms.
Summary Tables are particularly effective for large multi-territory campaigns with many portions. This view can be easily accessed by clicking the "Summary" tab beside the default Pacing Graph tab.
Similar to Pacing Graphs, the Summary Tables include:
- Platform
- Campaign Name
- Status
- Amount Spent
- Current Result (with benchmarked and forecasted results)
- Cost per Result (with variance)
- Campaign Drivers (with variance)
