You will find below a categorized list, by platform, of all the metrics and KPIs currently ingested by Wavo.
Contents
Adwords
Campaign Performance Metrics
The number of clicks
clicks
Count of how often your ad has appeared on a search results page or website
impressions
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
ctr
The total cost of all clicks divided by the total number of clicks received
averageCpc
Average Cost-per-thousand impressions (CPM)
averageCpm
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Percentage of clicks where the user only visited a single page on your site
bounceRate
Total duration of all sessions (in seconds) / number of sessions
averageTimeOnSite
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Indicates if the campaign is serving ads
servingStatus
Number of unique cookies that were exposed to your ad over a given time period
impressionReach
The number of engagements
engagements
How often people engage with your ad after it's shown to them
engagementRate
Campaign name
name
Campaign state
state
Campaign start date
dateStart
Campaign end date
dateEnd
Total budget amount
budgetTotalAmount
Daily budget
budget
Period over which to spend the budget
budgetPeriod
Calculated cpm using spend and impression
calculatedCpm
Calculated cpm using spend and clicks
calculatedCpc
Calculated cpm using spend and views
calculatedCpv
Adset Performance Metrics
The number of clicks
clicks
Count of how often your ad has appeared on a search results page or website
impressions
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
ctr
The total cost of all clicks divided by the total number of clicks received
averageCpc
Average Cost-per-thousand impressions (CPM)
averageCpm
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Percentage of clicks where the user only visited a single page on your site
bounceRate
Total duration of all sessions (in seconds) / number of sessions
averageTimeOnSite
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
The number of engagements
engagements
How often people engage with your ad after it's shown to them
engagementRate
Ads Performance Metrics
The number of clicks
clicks
Count of how often your ad has appeared on a search results page or website
impressions
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
ctr
The total cost of all clicks divided by the total number of clicks received
averageCpc
Average Cost-per-thousand impressions (CPM)
averageCpm
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Percentage of clicks where the user only visited a single page on your site
bounceRate
Total duration of all sessions (in seconds) / number of sessions
averageTimeOnSite
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
The number of engagements
engagements
How often people engage with your ad after it's shown to them
engagementRate
Campaign Conversion Metrics
Conversion tracker ID
trackerId
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Adset Conversion Metrics
Conversion tracker ID
trackerId
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Ad Conversion Metrics
Conversion tracker ID
trackerId
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Audience Performance Metrics
User list name
userListName
Network
network
The number of impressions
impressions
The number of clicks
clicks
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Audience Conversion Metrics
Conversion tracker ID
trackerId
User list name
userListName
Network
network
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Keyword Performance Metrics
Keyword
keyword
The number of impressions
impressions
The number of clicks
clicks
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Keyword placement
keywordPlacement
Criteria Display name
criteriaDisplayName
Criteria Type
criteriaType
The number of times your video ads were viewed
videoViews
Keyword Conversion Metrics
Conversion tracker ID
trackerId
Keyword
keyword
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
Criteria Conversion Metrics
Conversion tracker ID
trackerId
Keyword placement
keywordPlacement
Criteria Display name
criteriaDisplayName
Criteria Type
criteriaType
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Campaign Device Metrics
The number of clicks
clicks
Count of how often your ad has appeared on a search results page or website
impressions
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
ctr
The total cost of all clicks divided by the total number of clicks received
averageCpc
Average Cost-per-thousand impressions (CPM)
averageCpm
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
Indicates if the campaign is serving ads
servingStatus
The number of engagements
engagements
How often people engage with your ad after it's shown to them
engagementRate
Campaign name
name
Campaign state
state
Campaign start date
dateStart
Campaign end date
dateEnd
Total budget amount
budgetTotalAmount
Daily budget
budget
Period over which to spend the budget
budgetPeriod
Device type
device
First level network type
network
Second level network type (includes search partners)
networkWithSearchPartners
Adset Device Metrics
The number of clicks
clicks
Count of how often your ad has appeared on a search results page or website
impressions
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
ctr
The total cost of all clicks divided by the total number of clicks received
averageCpc
Average Cost-per-thousand impressions (CPM)
averageCpm
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
The number of engagements
engagements
How often people engage with your ad after it's shown to them
engagementRate
Device type
device
First level network type
network
Second level network type (includes search partners)
networkWithSearchPartners
Ad Device Metrics
The number of clicks
clicks
Count of how often your ad has appeared on a search results page or website
impressions
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
ctr
The total cost of all clicks divided by the total number of clicks received
averageCpc
Average Cost-per-thousand impressions (CPM)
averageCpm
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
cost
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The number of times your video ads were viewed
videoViews
Percentage of impressions where the viewer watched all of your video
videoQuartile100Rate
Percentage of impressions where the viewer watched 75% of your video
videoQuartile75Rate
Percentage of impressions where the viewer watched 50% of your video
videoQuartile50Rate
Percentage of impressions where the viewer watched 25% of your video
videoQuartile25Rate
Best estimate of the total number of conversions that Google Ads drives
allConversions
The total value of all of your conversions, including those that are estimated
allConversionValue
The number of conversions for all conversion actions that you have opted into optimization
conversions
The sum of conversion values for all conversions
totalConversionValue
The number of engagements
engagements
How often people engage with your ad after it's shown to them
engagementRate
Device type
device
First level network type
network
Second level network type (includes search partners)
networkWithSearchPartners
Campaign Metrics
Currency that is used by your ad account
accountCurrency
The ID of the Ad Account
accountId
The name of the Ad Account
accountName
Budget over the lifetime of the campaign
budgetLifetime
Daily Budget of the campaign
dailyBudget
Number of clicks on ads
clicks
Number of comments
comments
Conversion ID
conversionId
Calculated conversions using conversionView1d + conversionClick7d
conversions1dView7dClick
Total conversion value (view) people took that are attributed to the ads in 1 day
conversionsView1d
Total conversion value (click) people took that are attributed to the ads in 1 day
conversionsClick1d
Total conversion value (view) people took that are attributed to the ads in 7 day
conversionsView7d
Total conversion value (click) people took that are attributed to the ads in 7 day
conversionsClick7d
Total conversion value (view) people took that are attributed to the ads in 28 day
conversionsView28d
Total conversion value (click) people took that are attributed to the ads in 28 day
conversionsClick28d
A ranking of your ad's expected conversion rate
conversionRateRanking
Total value of all conversions (click) attributed to the ads in 1 day
conversionValueClick1d
Total value of all conversions (views) attributed to the ads in 1 day
conversionValueView1d
Total value of all conversions (click) attributed to the ads in 7 days
conversionValueClick7d
Total value of all conversions (views) attributed to the ads in 7 days
conversionValueView7d
Total value of all conversions (click) attributed to the ads in 28 days
conversionValueClick28d
Total value of all conversions (views) attributed to the ads in 28 days
conversionValueView28d
The average cost for each estimated ad recall lift
costPerEstimatedAdRecallers
Average cost of each inline click
costPerInlineClick
Average cost of each inline post engagement
costPerInlinePostEngagement
The average cost for each ThruPlay
costPerThruplay
Average cost for each unique click. This metric is estimated.
costPerUniqueClick
Average cost for each unique outbound click. This metric is estimated.
costPerUniqueInlineClick
Average cost for each click
cpc
Average cost for 1,000 impressions
cpm
Average cost to reach 1,000 people. This metric is estimated.
cpp
Percentage of times people saw the ad and performed a click
ctr
The effective status of the campaign
effectiveStatus
A ranking of your ad's expected engagement rate
engagementRateRanking
An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days estimatedAdRecallers
The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days
estimatedAdRecallRate
The average number of times each person saw your ad
frequency
Number of times the ads were on screen
impressions
Percentage of time people saw the ads and performed an inline link click
inlineLinkClickCtr
Number of clicks on links to select destinations or experiences, on or off Facebook-owned properties inlineLinkClicks
Total number of actions that people take involving your ads
inlinePostEngagement
Number of landing page views
landingPageViews
Number of likes
likes
Number of link clicks
linkClicks
Name of the campaign
name
Objective selected for the campaign
objective
Number of clicks on links that take people off Facebook-owned properties
outboundClicks
Number of page engagements
pageEngagements
Number of post engagements
postEngagements
Number of posts
posts
Number of post reactions
postReactions
A ranking of your ad's perceived quality
qualityRanking
Number of people who saw the ads at least once. Reach is different from impressions, which may include multiple views of the ads by the same people. This metric is estimated.
reach
Number of RSVPs
rsvps
Total amount you've spent so far for the ads showed with social information
socialSpend
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The number of times your video was played to completion, or for at least 15 seconds
thruplay
Number of people who performed a click. This metric is estimated.
uniqueClicks
Percentage of people who saw the ad and performed a unique click. This metric is estimated.
uniqueCtr
Percentage of times people saw the ad and performed a link click. Inline click-through rate uses a fixed 1-day-click attribution window. This metric is estimated.
uniqueInlineLinkClickCtr
Number of people who performed an inline link click. This metric is estimated.
uniqueInlineLinkClicks
Percentage of people who saw the ad and performed a link click. This metric is estimated.
uniqueLinkClicksCtr
Number of times the video played for at least 10 seconds, or for nearly its total length if it's shorter than 10 seconds
video10SecWatchedActions
Number of times the video played for at least 10 seconds with sound, or for nearly its total length if it's shorter than 10 seconds
video10SecWatchedActionsSound
Number of times your video was played at 95% of its length, including plays that skipped to this point
videoP95WatchedActions
Number of times your video was played at 95% of its length with sound, including plays that skipped to this point
videoP95WatchedActionsSound
Number of times your video was played at 100% of its length with sound, including plays that skipped to this point
videoP100WatchedActionsSound
Average time a video was played, including any time spent replaying the video for a single impression
videoAvgTimeWatchedActions
Average time a video was played with sound, including any time spent replaying the video for a single impression
videoAvgTimeWatchedActionsSound
Number of video views
videoViews
Number of video views with sound
videoViewsSound
Calculated cpm using spend and impression
calculatedCpm
Calculated cpm using spend and clicks
calculatedCpc
Calculated cpm using spend and views
calculatedCpv
Adset Metrics
Currency that is used by your ad account
accountCurrency
Daily budget of the adset
budgetDaily
Budget over the lifetime of the adset
budgetLifetime
Remaining budget of this Ad Set
budgetRemaining
Number of clicks on ads
clicks
Number of comments
comments
Conversion ID
conversionId
Calculated conversions using conversionView1d + conversionClick7d
conversions1dView7dClick
Total conversion value (view) people took that are attributed to the ads in 1 day
conversionsView1d
Total conversion value (click) people took that are attributed to the ads in 1 day
conversionsClick1d
Total conversion value (view) people took that are attributed to the ads in 7 day
conversionsView7d
Total conversion value (click) people took that are attributed to the ads in 7 day
conversionsClick7d
Total conversion value (view) people took that are attributed to the ads in 28 day
conversionsView28d
Total conversion value (click) people took that are attributed to the ads in 28 day
conversionsClick28d
A ranking of your ad's expected conversion rate
conversionRateRanking
Total value of all conversions (click) attributed to the ads in 1 day
conversionValueClick1d
Total value of all conversions (views) attributed to the ads in 1 day
conversionValueView1d
Total value of all conversions (click) attributed to the ads in 7 days
conversionValueClick7d
Total value of all conversions (views) attributed to the ads in 7 days
conversionValueView7d
Total value of all conversions (click) attributed to the ads in 28 days
conversionValueClick28d
Total value of all conversions (views) attributed to the ads in 28 days
conversionValueView28d
The average cost for each estimated ad recall lift
costPerEstimatedAdRecallers
Average cost of each inline click
costPerInlineClick
Average cost of each inline post engagement
costPerInlinePostEngagement
The average cost for each ThruPlay
costPerThruplay
Average cost for each unique click. This metric is estimated.
costPerUniqueClick
Average cost for each unique outbound click. This metric is estimated.
costPerUniqueInlineClick
Average cost for each click
cpc
Average cost for 1,000 impressions
cpm
Average cost to reach 1,000 people. This metric is estimated.
cpp
Percentage of times people saw the ad and performed a click
ctr
A ranking of your ad's expected engagement rate
engagementRateRanking
An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days
estimatedAdRecallers
The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days
estimatedAdRecallRate
The average number of times each person saw your ad
frequency
Number of times the ads were on screen
impressions
Percentage of time people saw the ads and performed an inline link click
inlineLinkClickCtr
Number of clicks on links to select destinations or experiences, on or off Facebook-owned properties
inlineLinkClicks
Total number of actions that people take involving your ads
inlinePostEngagement
Number of landing page views
landingPageViews
Number of likes
likes
Number of link clicks
linkClicks
Name of the adset
name
Number of clicks on links that take people off Facebook-owned properties
outboundClicks
Number of page engagements
pageEngagements
Number of post engagements
postEngagements
Number of posts
posts
Number of post reactions
postReactions
A ranking of your ad's perceived quality
qualityRanking
Number of people who saw the ads at least once. Reach is different from impressions, which may include multiple views of the ads by the same people. This metric is estimated.
reach
Number of RSVPs
rsvps
Total amount you've spent so far for the ads showed with social information
socialSpend
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The configured status of adset
status
The number of times your video was played to completion, or for at least 15 seconds
thruplay
Number of people who performed a click. This metric is estimated.
uniqueClicks
Percentage of people who saw the ad and performed a unique click. This metric is estimated.
uniqueCtr
Percentage of times people saw the ad and performed a link click. Inline click-through rate uses a fixed 1-day-click attribution window. This metric is estimated.
uniqueInlineLinkClickCtr
Number of people who performed an inline link click. This metric is estimated.
uniqueInlineLinkClicks
Percentage of people who saw the ad and performed a link click. This metric is estimated.
uniqueLinkClicksCtr
Number of times the video played for at least 10 seconds, or for nearly its total length if it's shorter than 10 seconds
video10SecWatchedActions
Number of times the video played for at least 10 seconds with sound, or for nearly its total length if it's shorter than 10 seconds
video10SecWatchedActionsSound
Number of times your video was played at 95% of its length, including plays that skipped to this point
videoP95WatchedActions
Number of times your video was played at 95% of its length with sound, including plays that skipped to this point
videoP95WatchedActionsSound
Number of times your video was played at 100% of its length with sound, including plays that skipped to this point
videoP100WatchedActionsSound
Average time a video was played, including any time spent replaying the video for a single impression
videoAvgTimeWatchedActions
Average time a video was played with sound, including any time spent replaying the video for a single impression
videoAvgTimeWatchedActionsSound
Number of video views videoViews Number of video views with sound
videoViewsSound
Ad Metrics
Currency that is used by your ad account
accountCurrency
Number of clicks on ads
clicks
Number of comments
comments
Conversion ID
conversionId
Calculated conversions using conversionView1d + conversionClick7d
conversions1dView7dClick
Total conversion value (view) people took that are attributed to the ads in 1 day
conversionsView1d
Total conversion value (click) people took that are attributed to the ads in 1 day
conversionsClick1d
Total conversion value (view) people took that are attributed to the ads in 7 day
conversionsView7d
Total conversion value (click) people took that are attributed to the ads in 7 day
conversionsClick7d
Total conversion value (view) people took that are attributed to the ads in 28 day
conversionsView28d
Total conversion value (click) people took that are attributed to the ads in 28 day
conversionsClick28d
A ranking of your ad's expected conversion rate
conversionRateRanking
Total value of all conversions (click) attributed to the ads in 1 day
conversionValueClick1d
Total value of all conversions (views) attributed to the ads in 1 day
conversionValueView1d
Total value of all conversions (click) attributed to the ads in 7 days
conversionValueClick7d
Total value of all conversions (views) attributed to the ads in 7 days
conversionValueView7d
Total value of all conversions (click) attributed to the ads in 28 days
conversionValueClick28d
Total value of all conversions (views) attributed to the ads in 28 days
conversionValueView28d
The average cost for each estimated ad recall lift
costPerEstimatedAdRecallers
Average cost of each inline click
costPerInlineClick
Average cost of each inline post engagement
costPerInlinePostEngagement
The average cost for each ThruPlay
costPerThruplay
Average cost for each unique click. This metric is estimated.
costPerUniqueClick
Average cost for each unique outbound click. This metric is estimated.
costPerUniqueInlineClick
Average cost for each click
cpc
Average cost for 1,000 impressions
cpm
Average cost to reach 1,000 people. This metric is estimated.
cpp
Percentage of times people saw the ad and performed a click
ctr
A ranking of your ad's expected engagement rate
engagementRateRanking
An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days
estimatedAdRecallers
The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days
estimatedAdRecallRate
The average number of times each person saw your ad
frequency
Number of times the ads were on screen
impressions
Percentage of time people saw the ads and performed an inline link click
inlineLinkClickCtr
Number of clicks on links to select destinations or experiences, on or off Facebook-owned properties
inlineLinkClicks
Total number of actions that people take involving your ads
inlinePostEngagement
Number of landing page views
landingPageViews
Number of likes
likes
Number of link clicks
linkClicks
Name of the ad
name
Number of clicks on links that take people off Facebook-owned properties
outboundClicks
Number of page engagements
pageEngagements
Number of post engagements
postEngagements
Number of posts
posts
Number of post reactions
postReactions
An ad creative preview
preview
A ranking of your ad's perceived quality
qualityRanking
Number of people who saw the ads at least once. Reach is different from impressions, which may include multiple views of the ads by the same people. This metric is estimated.
reach
Number of RSVPs
rsvps
Total amount you've spent so far for the ads showed with social information
socialSpend
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The configured status of ad
status
The number of times your video was played to completion, or for at least 15 seconds
thruplay
URL for a thumbnail image for this ad creative
thumbnailUrl
Ad creative Id
adCreativeId
Caption of the Ad Creative
caption
URL of instagram post
instagramUrl
Number of people who performed a click. This metric is estimated.
uniqueClicks
Percentage of people who saw the ad and performed a unique click. This metric is estimated.
uniqueCtr
Percentage of times people saw the ad and performed a link click. Inline click-through rate uses a fixed 1-day-click attribution window. This metric is estimated.
uniqueInlineLinkClickCtr
Number of people who performed an inline link click. This metric is estimated.
uniqueInlineLinkClicks
Percentage of people who saw the ad and performed a link click. This metric is estimated.
uniqueLinkClicksCtr
Number of times the video played for at least 10 seconds, or for nearly its total length if it's shorter than 10 seconds
video10SecWatchedActions
Number of times the video played for at least 10 seconds with sound, or for nearly its total length if it's shorter than 10 seconds
video10SecWatchedActionsSound
Number of times your video was played at 95% of its length, including plays that skipped to this point
videoP95WatchedActions
Number of times your video was played at 95% of its length with sound, including plays that skipped to this point
videoP95WatchedActionsSound
Number of times your video was played at 100% of its length with sound, including plays that skipped to this point
videoP100WatchedActionsSound
Average time a video was played, including any time spent replaying the video for a single impression
videoAvgTimeWatchedActions
Average time a video was played with sound, including any time spent replaying the video for a single impression
videoAvgTimeWatchedActionsSound
Number of video views
videoViews
Number of video views with sound
videoViewsSound
Snapchat
Campaign Metrics
Campaign ID
campaignId
The total number of saves made in your app or website
saves
The number of times your ad was shared via Chat or Stories
shares
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Total spend in dollars
spendInDollars
Total Budget in dollars
budgetInDollars
Daily Budget in micros
dailyBudgetMicro
Daily Budget in dollars
dailyBudgetInDollars
The number of Snaps watched to 97% of duration
storyCompletes
The number of Snaps opened
storyOpens
Impression Count
impressions
The average number of swipes per impression, shows as a percentage
swipeUpPercent
Swipe up Count
swipes
The number of Snaps watched to 25% of duration
videoViews25
The number of Snaps watched to 50% of duration
videoViews50
The number of Snaps watched to 75% of duration
videoViews75
The number of Snaps watched to 100% of duration
videoViews100
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
videoViews
The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad
videoViews15s
Average Top Snap view time across all impressions
averageViewTime
Total view time (milli-seconds)
totalViewTime
Average attachment view time (milli-seconds)
attachmentAverageViewTime
Total attachment view time (milli-seconds)
attachmentTotalViewTime
The number of attachment impressions
attachmentImpressions
Long Form Video Views to 25%
attachmentVideoViews25
Long Form Video Views to 50%
attachmentVideoViews50
Long Form Video Views to 75%
attachmentVideoViews75
Long Form Video Views to 100%
attachmentVideoViews100
Total view time for this story ad position
positionTotalViewTime
The impression number for this story ad position
positionImpressions
The swipe up rate for this story ad position
positionSwipeUpPercent
Calculated cpm using spend and impression
calculatedCpm
Calculated cpm using spend and clicks
calculatedCpc
Calculated cpm using spend and views
calculatedCpv
Adset Metrics
Adset ID
adsetId
The total number of saves made in your app or website
saves
The number of times your ad was shared via Chat or Stories
shares
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Daily Budget in micros
dailyBudgetMicro
Lifetime Budget in micros
lifetimeBudgetMicro
The number of Snaps watched to 97% of duration
storyCompletes
The number of Snaps opened
storyOpens
Impression Count
impressions
The average number of swipes per impression, shows as a percentage
swipeUpPercent
Swipe up Count
swipes
The number of Snaps watched to 25% of duration
videoViews25
The number of Snaps watched to 50% of duration
videoViews50
The number of Snaps watched to 75% of duration
videoViews75
The number of Snaps watched to 100% of duration
videoViews100
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
videoViews
The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad
videoViews15s
Average Top Snap view time across all impressions
averageViewTime
Total view time (milli-seconds)
totalViewTime
Average attachment view time (milli-seconds)
attachmentAverageViewTime
Total attachment view time (milli-seconds)
attachmentTotalViewTime
The number of attachment impressions
attachmentImpressions
Long Form Video Views to 25%
attachmentVideoViews25
Long Form Video Views to 50%
attachmentVideoViews50
Long Form Video Views to 75%
attachmentVideoViews75
Long Form Video Views to 100%
attachmentVideoViews100
Total view time for this story ad position
positionTotalViewTime
The impression number for this story ad position
positionImpressions
The swipe up rate for this story ad position
positionSwipeUpPercent
Ad Metrics
Ad ID
adId
Creative ID
adCreativeId
The total number of saves made in your app or website
saves
The number of times your ad was shared via Chat or Stories
shares
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
The number of Snaps watched to 97% of duration
storyCompletes
The number of Snaps opened
storyOpens
Impression Count
impressions
The average number of swipes per impression, shows as a percentage
swipeUpPercent
Swipe up Count
swipes
The number of Snaps watched to 25% of duration
videoViews25
The number of Snaps watched to 50% of duration
videoViews50
The number of Snaps watched to 75% of duration
videoViews7
The number of Snaps watched to 100% of duration
videoViews100
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
videoViews
The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad
videoViews15s
Average Top Snap view time across all impressions
averageViewTime
Total view time (milli-seconds)
totalViewTime
Average attachment view time (milli-seconds)
attachmentAverageViewTime
Total attachment view time (milli-seconds)
attachmentTotalViewTime
The number of attachment impressions
attachmentImpressions
Long Form Video Views to 25%
attachmentVideoViews25
Long Form Video Views to 50%
attachmentVideoViews50
Long Form Video Views to 75%
attachmentVideoViews75
Long Form Video Views to 100%
attachmentVideoViews100
Total view time for this story ad position
positionTotalViewTime
The impression number for this story ad position
positionImpressions
The swipe up rate for this story ad position
positionSwipeUpPercent
Spotify
Campaign Metrics
Campaign ID
campaignId
The number of times we returned your ad to the app to play
fetches
The number of times a ad was started. Audio ads are played in ad breaks every 15 or so minutes in the app depending on when the final song before the break ends.
starts
The first quartile fires when 25% of the ad has run. If your ad is 20 seconds the first quartile event would fire at 5 seconds of the ad playthrough.
firstQuartiles
The Midpoint is the halfway mark of an ad playthrough. If you ad was 30 seconds the midpoint event would fire at 15 seconds of the ad playthrough.
midpoints
The Third Quartile fires at 75% of an ad playthrough. If you ad was 20 seconds the Third Quartile event would fire at 15 seconds of the ad playthrough.
thirdQuartiles
Complete fires at 100% of an ad playthrough, if an ad was 20 seconds it would fire at 20 seconds of ad playthrough.
completes
The impression is the billing event for the cost_model "CPM". When an impression fires will be dependant on the cost model used on the corresponding flights.
impressions
Clicks are user initiated engagements with the ad, the click will take the user to whatever landing page url is applied to the ad creative that is served.
clicks
A Skip event is user initiated and will occur when the user skips the ad. Only the CPCL cost model allows for skips to occur. CPM Flights will not show any skip events.
skips
An error occurs if the ad is skipped within the app during playback or was unable to play in the first place.
errors
Starts minus Errors
serves
The reach of unique users based on the total number of Serves (Starts- Errors)
serveReach
Avg frequency per user based on the aggregate value for Starts-Errors
serveFreq
For the cost model CPCL you are billed based on this event as opposed to impression. It is fired at the end of the ad to represent that the user has listened to the ad in full and not skipped it.
paidListens
The reach of unique users based on the total number of Paid Listens
paidListenReach
Avg frequency per user based on the aggregate value for Paid Listens
paidListenFreq
Is the ratio of starts to paid listens or impression depending on the cost_model of the flights in question.
completionRate
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Is the ratio of clicks to delivered impressions/paid listens
ctr
Is the ratio of fetches to starts for an ad
renderRatio
Is the avg freq per user based on ads fetched to the app, it does not mean the user heard the ad. Serve Freq is more reliable for that.
fetchReach
Number of streams
streams
Number of new listener streams
newListenerStreams
Rate of streams per new listener
streamsPerNewListener
Rate of streams per user
streamsPerUser
Number of listeners
listeners
Number of new listeners
newListeners
Intent rate
intentRate
Conversion Rate
conversionRate
New listener conversion rate
newListenerConversionRate
Calculated cpm using spend and impression
calculatedCpm
Calculated cpm using spend and clicks
calculatedCpc
Calculated cpm using spend and views
calculatedCpv
Flight Metrics
Flight ID
flightId
The number of times we returned your ad to the app to play
fetches
The number of times a ad was started. Audio ads are played in ad breaks every 15 or so minutes in the app depending on when the final song before the break ends.
starts
The first quartile fires when 25% of the ad has run. If your ad is 20 seconds the first quartile event would fire at 5 seconds of the ad playthrough.
firstQuartiles
The Midpoint is the halfway mark of an ad playthrough. If you ad was 30 seconds the midpoint event would fire at 15 seconds of the ad playthrough.
midpoints
The Third Quartile fires at 75% of an ad playthrough. If you ad was 20 seconds the Third Quartile event would fire at 15 seconds of the ad playthrough.
thirdQuartiles
Complete fires at 100% of an ad playthrough, if an ad was 20 seconds it would fire at 20 seconds of ad playthrough.
completes
The impression is the billing event for the cost_model "CPM". When an impression fires will be dependant on the cost model used on the corresponding flights.
impressions
Clicks are user initiated engagements with the ad, the click will take the user to whatever landing page url is applied to the ad creative that is served.
clicks
A Skip event is user initiated and will occur when the user skips the ad. Only the CPCL cost model allows for skips to occur. CPM Flights will not show any skip events.
skips
An error occurs if the ad is skipped within the app during playback or was unable to play in the first place.
errors
Starts minus Errors
serves
The reach of unique users based on the total number of Serves (Starts- Errors)
serveReach
Avg frequency per user based on the aggregate value for Starts-Errors
serveFreq
For the cost model CPCL you are billed based on this event as opposed to impression. It is fired at the end of the ad to represent that the user has listened to the ad in full and not skipped it.
paidListens
The reach of unique users based on the total number of Paid Listens
paidListenReach
Avg frequency per user based on the aggregate value for Paid Listens
paidListenFreq
Is the ratio of starts to paid listens or impression depending on the cost_model of the flights in question.
completionRate
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Total budget in dollars
budgetInDollars
Is the ratio of clicks to delivered impressions/paid listens
ctr
Is the ratio of fetches to starts for an ad.
renderRatio
Is the avg freq per user based on ads fetched to the app, it does not mean the user heard the ad. Serve Freq is more reliable for that.
fetchReach
Number of streams
streams
Number of new listener streams
newListenerStreams
Rate of streams per new listener
streamsPerNewListener
Rate of streams per user
streamsPerUser
Number of listeners
listeners
Number of new listeners
newListeners
Intent rate
intentRate
Conversion Rate
conversionRate
New listener conversion rate
newListenerConversionRate
Creative Metrics
Creative ID
creativeId
The number of times we returned your ad to the app to play
fetches
The number of times a ad was started. Audio ads are played in ad breaks every 15 or so minutes in the app depending on when the final song before the break ends.
starts
The first quartile fires when 25% of the ad has run. If your ad is 20 seconds the first quartile event would fire at 5 seconds of the ad playthrough.
firstQuartiles
The Midpoint is the halfway mark of an ad playthrough. If you ad was 30 seconds the midpoint event would fire at 15 seconds of the ad playthrough.
midpoints
The Third Quartile fires at 75% of an ad playthrough. If you ad was 20 seconds the Third Quartile event would fire at 15 seconds of the ad playthrough.
thirdQuartiles
Complete fires at 100% of an ad playthrough, if an ad was 20 seconds it would fire at 20 seconds of ad playthrough.
completes
The impression is the billing event for the cost_model "CPM". When an impression fires will be dependant on the cost model used on the corresponding flights.
impressions
Clicks are user initiated engagements with the ad, the click will take the user to whatever landing page url is applied to the ad creative that is served.
clicks
A Skip event is user initiated and will occur when the user skips the ad. Only the CPCL cost model allows for skips to occur. CPM Flights will not show any skip events.
skips
An error occurs if the ad is skipped within the app during playback or was unable to play in the first place.
errors
Starts minus Errors
serves
The reach of unique users based on the total number of Serves (Starts- Errors)
serveReach
Avg frequency per user based on the aggregate value for Starts-Errors
serveFreq
For the cost model CPCL you are billed based on this event as opposed to impression. It is fired at the end of the ad to represent that the user has listened to the ad in full and not skipped it.
paidListens
The reach of unique users based on the total number of Paid Listens
paidListenReach
Avg frequency per user based on the aggregate value for Paid Listens
paidListenFreq
Is the ratio of starts to paid listens or impression depending on the cost_model of the flights in question.
completionRate
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Is the ratio of clicks to delivered impressions/paid listens
ctr
Is the ratio of fetches to starts for an ad
renderRatio
Is the average frequency per user based on ads fetched to the app, it does not mean the user heard the ad. Serve Frequency is more reliable for that.
fetchReach
Number of streams
streams
Number of new listener streams
newListenerStreams
Rate of streams per new listener
streamsPerNewListener
Rate of streams per user
streamsPerUser
Number of listeners
listeners
Number of new listeners
newListeners
Intent rate
intentRate
Conversion Rate
conversionRate
New listener conversion rate
newListenerConversionRate
TikTok
Campaign Metrics
Campaign ID
campaignId
Real-time installation costs
activateCost
Real-time installation rate
activateRate
Real-time installation rate
active
Real-time CTA Conversions
activeClick
Real-time cost per CTA Conversion
activeClickCost
Real-time payments
activePay
Total amount of real-time payment
activePayAmount
Real-time value per purchase
activePayAvgAmount
Real-time CTA Purchase
activePaylick
Real-time cost per CTA purchase
activePayClickCost
Real-time cost per purchase
activePayCost
Real-time purchases rate
activePayRate
Real-time VTA Purchase
activePayShow
Real-time Cost per VTA Purchase
activePayShowCost
Real-time Registration
activeRegister
Real-time CTA Registration
activeRegisterClick
Real-time Cost per CTA Registration
activeRegisterClickCost
Real-time Cost per Registration
activeRegisterCost
Real-time Registrations Rate
activeRegisterRate
Real-time display of registered activation number
activeRegisterShow
Real time display of registration activation cost
activeRegisterShowCost
Real-time VTA Conversions
activeShow
Real-time cost per VTA Conversions
activeShowCost
Clicks
clickCnt
CPC
clickCost
Real-time CPA
conversionCost
Real-time CVR
conversionRate
Real-time Conversion
convertCnt
The average cost to reach 1,000 unique users
costPerShowUVMille
The number of unique users who saw your ads at least once
showUV
CPA
timeAttrConversionCost
CPR(%)
timeAttrConversionRate
2-Second Video Views
playDuration2s
6-Second Video Views
playDuration6s
Video Views at 100%
playOver
Video Views at 75%
playThirdQuartile
Video Views at 50%
playMidpoint
Video Views at 25%
playFirstQuartile
Video Views
totalPlay
The number of comments the ad received during the campaign
dyComment
The number of homepage visits the ad drove during the campaign. This metric is only for in-feed native ads
dyHomeVisited
The total amount of likes the ad received during the campaign
dyLike
The number of shares the ad received during the campaign
dyShare
Skip Ad
skip
CTR %
ctr
CPM
ecpm
Impressions
showCnt
Consumptions
spendInMicros
Budget
budget
Budget Mode
budgetMode
Conversions
timeAttrConvertCnt
Spend
spendInCents
Status of the campaign
status
Calculated cpm using spend and impression
calculatedCpm
Calculated cpm using spend and clicks
calculatedCpc
Calculated CPV using spend and views
calculatedCpv
Adset Metrics
Adset Id
adsetId
Campaign ID
campaignId
Real-time installation costs
activateCost
Real-time installation rate
activateRate
Real-time installation rate
active
Real-time CTA Conversions
activeClick
Real-time cost per CTA Conversion
activeClickCost
Real-time payments
activePay
Total amount of real-time payment
activePayAmount
Real-time value per purchase
activePayAvgAmount
Real-time CTA Purchase
activePaylick
Real-time cost per CTA purchase
activePayClickCost
Real-time cost per purchase
activePayCost
Real-time purchases rate
activePayRate
Real-time VTA Purchase
activePayShow
Real-time Cost per VTA Purchase
activePayShowCost
Real-time Registration
activeRegister
Real-time CTA Registration
activeRegisterClick
Real-time Cost per CTA Registration
activeRegisterClickCost
Real-time Cost per Registration
activeRegisterCost
Real-time Registrations Rate
activeRegisterRate
Real-time display of registered activation number
activeRegisterShow
Real time display of registration activation cost
activeRegisterShowCost
Real-time VTA Conversions
activeShow
Real-time cost per VTA Conversions
activeShowCost
Clicks
clickCnt
CPC
clickCost
Real-time CPA
conversionCost
Real-time CVR
conversionRate
Real-time Conversion
convertCnt
The average cost to reach 1,000 unique users
costPerShowUVMille
The number of times your ad achieved an outcome, based on the optimization goal you selected
timeAttrEffectCnt
Real-time Result
effectCnt
Real-time Cost Per Result
effectCost
Real-time Result Rate (%)
effectRate
Cost Per Result
timeAttrEffectCost
Result Rate (%)
timeAttrEffectRate
The number of unique users who saw your ads at least once
showUV
CPA
timeAttrConversionCost
CPR(%)
timeAttrConversionRate
2-Second Video Views
playDuration2s
6-Second Video Views
playDuration6s
Video Views at 100%
playOver
Video Views at 75%
playThirdQuartile
Video Views at 50%
playMidpoint
Video Views at 25%
playFirstQuartile
Video Views
totalPlay
The number of comments the ad received during the campaign
dyComment
The number of homepage visits the ad drove during the campaign. This metric is only for in-feed native ads.
dyHomeVisited
The total amount of likes the ad received during the campaign.
dyLike
The number of shares the ad received during the campaign.
dyShare
Skip Ad
skip
CTR %
ctr
CPM
ecpm
Impressions
showCnt
Consumptions
spendInMicros
Budget
budget
Budget Mode
budgetMode
Conversions
timeAttrConvertCnt
Spend
spendInCents
Status of the adset
status
Name of the adset
adSetName
Ad Metrics
Ad Id
adId
Adset Id
adsetId
Campaign ID
campaignId
Real-time installation costs
activateCost
Real-time installation rate
activateRate
Real-time installation rate
active
Real-time CTA Conversions
activeClick
Real-time cost per CTA Conversion
activeClickCost
Real-time payments
activePay
Total amount of real-time payment
activePayAmount
Real-time value per purchase
activePayAvgAmount
Real-time CTA Purchase
activePaylick
Real-time cost per CTA purchase
activePayClickCost
Real-time cost per purchase
activePayCost
Real-time purchases rate
activePayRate
Real-time VTA Purchase
activePayShow
Real-time Cost per VTA Purchase
activePayShowCost
Real-time Registration
activeRegister
Real-time CTA Registration
activeRegisterClick
Real-time Cost per CTA Registration
activeRegisterClickCost
Real-time Cost per Registration
activeRegisterCost
Real-time Registrations Rate
activeRegisterRate
Real-time display of registered activation number
activeRegisterShow
Real time display of registration activation cost
activeRegisterShowCost
Real-time VTA Conversions
activeShow
Real-time cost per VTA Conversions
activeShowCost
Clicks
clickCnt
CPC
clickCost
Real-time CPA
conversionCost
Real-time CVR
conversionRate
Real-time Conversion
convertCnt
The average cost to reach 1,000 unique users
costPerShowUVMille
The number of times your ad achieved an outcome, based on the optimization goal you selected
timeAttrEffectCnt
Real-time Result
effectCnt
Real-time Cost Per Result
effectCost
Real-time Result Rate (%)
effectRate
Cost Per Result
timeAttrEffectCost
Result Rate (%)
timeAttrEffectRate
The number of unique users who saw your ads at least once
showUV
CPA
timeAttrConversionCost
CPR(%)
timeAttrConversionRate
2-Second Video Views
playDuration2s
6-Second Video Views
playDuration6s
Video Views at 100%
playOver
Video Views at 75%
playThirdQuartile
Video Views at 50%
playMidpoint
Video Views at 25%
playFirstQuartile
Video Views
totalPlay
The number of comments the ad received during the campaign
dyComment
The number of homepage visits the ad drove during the campaign. This metric is only for in-feed native ads.
dyHomeVisited
The total amount of likes the ad received during the campaign.
dyLike
The number of shares the ad received during the campaign.
dyShare
Skip Ad
skip
CTR %
ctr
CPM
ecpm
Impressions
showCnt
Consumptions
spendInMicros
Conversions
timeAttrConvertCnt
Spend
spendInCents
Status of the ad
status
Name of the ad
adName
Campaign Metrics
Account ID
accountId
Total Budget In Dollars
budgetInDollars
Campaign start date
dateStart
Campaign end date
dateEnd
Campaign status
status
Placement location
placement
Number of app install or app open attempts
appClicks
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Total number of billed engagements
billedEngagements
Total number of card engagements
cardEngagements
Total number of carousel swipes
carouselSwipes
Total number of clicks, including favorites and other engagements
clicks
Total number of engagements
engagements
Total number of follows
follows
Total number of impressions
impressions
Total number of likes
likes
Total number of clicks of media across Videos, Vines, GIFs, and Images
mediaEngagements
Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images
mediaViews
Total number of poll card votes
pollCardVote
Total number of qualified impressions
qualifiedImpressions
Total number of replies
replies
Total number of retweets
retweets
TweetsSend
tweetsSend
Total number of unfollows
unfollows
Number of clicks on linked URLs
urlClicks
Total number of views where at least 3 seconds were played while 100% in view
video3s100pctViews
Total number of views where at least 6 seconds of the video was viewed
video6sViews
Total number of video playback starts
videoContentStarts
Total clicks on the call to action
videoCtaClicks
Total number of video views
videoTotalViews
Total number of views where at least 100% of the video was viewed
videoViews100p
Total number of views where at least 25% of the video was viewed
videoViews25p
Total number of views where at least 50% of the video was viewed
videoViews50p
Total number of views where at least 75% of the video was viewed
videoViews75p
Calculated cpm using spend and impression
calculatedCpm
Calculated cpm using spend and clicks
calculatedCpc
Calculated cpm using spend and views
calculatedCpv
Line Item Metrics
Adset start date
dateStart
Adset end date
dateEnd
Adset status
status
Placement location
placement
Number of app install or app open attempts
appClicks
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Total number of billed engagements
billedEngagements
Total number of card engagements
cardEngagements
Total number of carousel swipes
carouselSwipes
Total number of clicks, including favorites and other engagements
clicks
Total number of engagements
engagements
Total number of follows
follows
Total number of impressions
impressions
Total number of likes
likes
Total number of clicks of media across Videos, Vines, GIFs, and Images
mediaEngagements
Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images
mediaViews
Total number of poll card votes
pollCardVote
Total number of qualified impressions
qualifiedImpressions
Total number of replies
replies
Total number of retweets
retweets
TweetsSend
tweetsSend
Total number of unfollows
unfollows
Number of clicks on linked URLs
urlClicks
Total number of views where at least 3 seconds were played while 100% in view
video3s100pctViews
Total number of views where at least 6 seconds of the video was viewed
video6sViews
Total number of video playback starts
videoContentStarts
Total clicks on the call to action
videoCtaClicks
Total number of video views
videoTotalViews
Total number of views where at least 100% of the video was viewed
videoViews100p
Total number of views where at least 25% of the video was viewed
videoViews25p
Total number of views where at least 50% of the video was viewed
videoViews50p
Total number of views where at least 75% of the video was viewed
videoViews75p
Promoted Tweet Metrics
Tweet status
status
Placement location
placement
Number of app install or app open attempts
appClicks
Total spend in micros
spendInMicros
Total spend in cents
spendInCents
Total number of billed engagements
billedEngagements
Total number of card engagements
cardEngagements
Total number of carousel swipes
carouselSwipes
Total number of clicks, including favorites and other engagements
clicks
Total number of engagements
engagements
Total number of follows
follows
Total number of impressions
impressions
Total number of likes
likes
Total number of clicks of media across Videos, Vines, GIFs, and Images
mediaEngagements
Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images
mediaViews
Total number of poll card votes
pollCardVote
Total number of qualified impressions
qualifiedImpressions
Total number of replies
replies
Total number of retweets
retweets
TweetsSend
tweetsSend
Total number of unfollows
unfollows
Number of clicks on linked URLs
urlClicks
Total number of views where at least 3 seconds were played while 100% in view
video3s100pctViews
Total number of views where at least 6 seconds of the video was viewed
video6sViews
Total number of video playback starts
videoContentStarts
Total clicks on the call to action
videoCtaClicks
Total number of video views
videoTotalViews
Total number of views where at least 100% of the video was viewed
videoViews100p
Total number of views where at least 25% of the video was viewed
videoViews25p
Total number of views where at least 50% of the video was viewed
videoViews50p
Total number of views where at least 75% of the video was viewed
videoViews75p