To help you better understand a given campaign's performance, Wavo uses reference lines which allow you to set targeted goals for metrics within dashboards. Let's learn more about how they work!
What are reference lines?
In order to provide meaning to data, you need context! A great way to do this is to compare your marketing results against forecasts or goals. Sometimes, a user viewing dashboards may not fully understand whether a campaign is doing well or not based solely on provided KPIs.
To help give clarity, as well as insight for organization level goals, Wavo allows users to include a reference line of specific metric targets within dashboard graphs. Some examples of goals might include; Thruplays, Link Clicks, or Video Views.
Within an organization, each user may benefit in different ways. From a granular perspective, created campaigns will provide easier and clearer reporting for stakeholders as a result of added context. At a higher level, this enables a quick understanding of whether or not a campaign is meeting performance expectations.
How to set goals in a dashboard
1. Reference lines can be added to both time series graphs and pacing graphs once the dashboard has been created.
2. Users can set goals based on any metrics presented in the graphs, and what each campaign has been optimized for.
3. To add a reference line, select Add Goal within the chosen graph. Select the metric you are optimizing for within the Configure Goals window, and enter the target number you wish to reach (eg. 1,400 Clicks). Finally, name your goal and select Save Changes.
4. Once a goal has been set, it is saved and persistent for all viewers of the dashboard.
5. Only users with professional level permission have the ability to set goals on campaigns. Additionally, should it be necessary, they also have the ability to remove any given goal by clicking on the pencil icon located next to the displayed goal, selecting Remove Goal, and Save Changes.
With reference lines, you can create a unified view of your organizations most important business metrics, and compare them to both real time counts, as well as Wavo's forecasts!