Understand different use cases of the Marketing Analytics Platform to maximize performance impact and facilitate cross team usage for your organization.
Let's take a closer look at the different ways Wavo can fit into your Digital Marketing workflow, and how each tool can be implemented depending on your needs.
Daily Usage
On a granular level, plan, execute and measure each campaign in the most hands on fashion to maximize performance impact. Oversee each aspect of the complete media planning cycle.
Suggested Workflow:
- Using the Benchmark Dashboard, analyze and create your media mix budget
- Create and launch your individual campaigns in the platform backends
- Add your created campaigns to a new dashboard, and tag accordingly. Create dashboards by Artist, Release, Phases, etc.
- Share your created dashboards with Stakeholders, so they can follow along with the progress and be provided with insights
- As the campaign is actively running, use the dashboard insights to optimize for improved results
- When the campaign comes to a close, evaluate your overall campaign and channel performance, to allow for similar or increased results in future campaigns.
Bulk Usage
On a weekly basis, gather media planning insight by routinely tagging campaigns and evaluating channel performance.
Suggested Workflow:
- Create and launch multiple campaigns on a weekly basis in platform backends
- Using "My Campaigns", bulk tag recently launched campaigns in the platform
- When the campaign comes to a close, evaluate your overall campaign and channel performance, to allow for similar or increased results in future campaigns.
Historical Usage
In a historical context, use the bulk tags created in the analytics dashboard to formulate segmented reports on completed campaigns, and measure performance using the Benchmark dashboard.
Suggested Workflow:
- Using "My Campaigns", bulk tag your campaigns by Artist, Location, ISRC code, Genre, or any other custom tag relevant to your team
- Once you have built a reliable data set using tags, create segmented reports and evaluate the overall performance of results such as:
- Monthly Genre Performance
- Artist performance across Platforms
- Artist performance by Location
- Total spend per platform, artist, location per selected time period.
- Share your aggregate reports with Stakeholders and use benchmark data to formulate goals & references for upcoming campaigns to more accurately predict results.
Automated Usage
On a regular basis, use predetermined naming conventions, custom filters and a rolling date window to analyze trends and KPIs at a glance.
Suggested Workflow:
- As you continue to launch campaigns, implement your chosen naming conventions and create continuous segmented reports with relative date filters
- Evaluate and share performance of selected data on a rolling basis using the benchmark dashboard.
With Wavo's Analytics Platform, you can ensure optimal results at any stage in your teams marketing process, and create a workflow that best adapts to how you run campaigns.
Head to the platform now to get started!